Prudential

Life In A Flash

CLIENT

ALT Worldwide

DELIVERABLES

Character Illustration

BRIEF

We provided some character illustration for Prudential Life in a Flash campaign to promote the importance of personal insurance coverage. The campaign features artworks printed using a special technique developed by Japanese print production company, So-Ken Co. Ltd. When anyone takes a photo of the artwork using flash photography, they will be able to see a different artwork.

You can find out more on the campaign:
Life In A Flash